This year Christmas adverts have taken over - thirty second videos are no longer enough, and many companies are paying millions for actual short films to promote their Christmas spirit. Advertising is becoming a real art form in itself!
My favourite advert of the 2013 Christmas season (actually, my favourite advert ever!) has to be the Baileys Nutcracker - it is just so beautiful!!! Graceful ballerinas, beautiful dresses, fairies, princes, pirates, ice queens, what could be prettier?!
Luckily for us behind-the-scenes people, there's a 'making-of' feature!
“What I like about the chance of making these short films is you have a very short period of time, a very focused period of time, to be able to tell a story and make everything work, which is an incredible challenge” - Benjamin MillepiedIt is in short films and adverts that visuals are so important - they must convey character and narrative swiftly, to ensure that the audience grasps the concept as quickly as possible. For this Nutcracker piece, this meant using iconic costumes, for example the Nutcracker's red and white suit, but with a modern twist to bring it all together and into the 21st century.
Behind the scenes photography by Will Morgan, see more at 'Creative Review'.